Getting A Return On Investment From Digital Marketing

1/3 of the world uses social networks regularly and 70-80% of people will research a company online before making the first physical contact. There is no question that Digital Marketing is vital to any business. 

Our website and social channels are the “first impression” for lead generation and our digital tactics are the key to acquiring new business, customer retention and growth. We invest a considerable amount of time, money and resources into our digital presence and activities, yet are we getting the desired return?

43% of marketers report that their biggest challenge is proving the ROI of their marketing activities and 80% struggle with being able to properly demonstrate the business effectiveness of their spending, campaigns and activities. 

How can a business justify time and effort spent on social platforms and digital media, when it cannot see where the return on investment is coming?

Without the correct metrics to measure and manage the effectiveness of digital marketing how can any spend be rationalised?

While businesses struggle with these questions, digital media and social networks are becoming too important for companies to ignore.

In this session, Grant Leboff unlocks the world of digital marketing. He explains exactly why companies need to utilise digital. Leboff then goes on to provide businesses with the strategic thinking they need to employ in order to make it work effectively.

In this session we will explore:

- why digital media has become vital for every organisation
- the business rules that need to be utilised to make digital channels work
- how to develop a ‘tone of voice’ online that will capture your target market’s imagination
- the metrics for how to measure activities effectively
- the strategic thinking required in order to make social media a powerful channel
- the different platforms companies should consider
- how to implement a digital strategy
- the role of content in digital marketing
- tactics to get noticed and not disappear with the other ‘noise’
- the role of your website

Grant Leboff is one of the U.K's leading Sales and Marketing experts.

His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September last year. This follows the success of Leboff’s previous titles.

‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart.

Leboff’s Sales and Marketing portal, stickymarketing.com produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever changing business environment.

He is a highly sought after consultant and speaker, and constantly makes presentations at conferences and events all over the world. 

Leboff is a Fellow of both The Institute of Direct and Digital Marketing and The Institute of Sales and Marketing Management, as well as being a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun, and has appeared on BBC Radio on numerous occasions. 

(Resources: Hubspot 2016, BlueCorona 2016 The Fournaise Marketing Group 2014)